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Velos Group - Project Management - CRM, Lead Management & Sales Force Automation Blog

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Many of our clients have told us that with only a small sales force, they get along just fine without spending a limited budget on sophisticated Sales Lead Management or Sales Force Automation software. A significant number of them feel as if they can “Run the business in their heads.”  This may have been true five years ago, but the marketplace is drastically changing. 

Tagged in: CRM Project Management
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Posted by on in CRM
Customer Relationship Management software, or CRM, optimizes performance in the areas of sales and marketing.  This system allows a company to view its sales prospect activity, and presents an all-encompassing view of a company’s customer base.
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Managing the Pipeline is critical to the two segments covered in our previous blogs: Part I and Part II: Increasing Sales Productivity using the best SFA and choosing the most appropriate Sales Methodology for your company.

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Increasing sales productivity has been one of the highest priorities during the economic downturn as companies struggle to achieve their profit goals.  Cutting expenses is only effective for so long; eventually, sales must increase for a company to consistently grow profits.

Sales organizations have historically been difficult to manage.  While most companies understand the trade-off between a successful sales profile and an easy-to-manage employee, they have found managing successful sales people to be exasperating.
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