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Velos Group - Trade Show leads - CRM, Lead Management & Sales Force Automation Blog

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Several years ago one of our clients told us they had spent a lot of money to attend the annual industry trade show; they paid extra for a prime location and had high expectations regarding their lead generation targets. They had good booth traffic and managers were please when it was all over.

They packed up their booth and sent it to storage.

The next year in preparation for that trade show, they unpacked the booth only to discover all their leads from last year had been left in the drawer of the booth … and nobody had missed them!

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